March Madness is always guaranteed to cause havoc. Every spring, the NCAA Tournament offers must-watch television, filled with incredible buzzer-beaters and unexpected upsets.
But not all chaos is a good thing. In real life, people are frequently taken aback by events beyond their control. That’s where Allstate and other insurance providers come into play.
The release of Allstate’s most recent commercial coincides with a national basketball frenzy, and NBA icon Larry Bird makes for a fitting spokesperson.
Allstate is showcasing the chaos off the court, even though March may bring the madness on the court. Their commercials consistently feature inventive methods to depict damage in day-to-day life, and the most recent one featuring the NBA Hall of Famer is no exception.
Larry Bird Allstate March Madness commercial Dean Winters plays the disheveled actor who constantly shows up and causes chaos, causing destruction everywhere. A number of different promotions have been created with Winters and the concept of mayhem coming to life, giving the company its infamous slogan, “You can save money and be protected from mayhem — like me.” Allstate struck gold with its idea of a personified version of “mayhem” in its commercials.
Winters plays a bird in the attic, and Bird plays himself in the 30-second commercial. The NBA legend tries to catch the bird, but he ends up breaking through the flooring after hitting his head on the ceiling boards. The commercial concludes with Bird’s legs hanging from the ceiling, symbolizing the damage caused by his opponent. Winters says the well-known line, “You can save money and be protected from mayhem like me,” and he laughs as he goes down the stairs.
Fans will laugh at Allstate’s most recent campaign, which similarly plays on the name of the former Celtics player. Hopefully, the flying monstrosity formed at Bird’s house is equal to the chaos that occurred on the court in March.
