With Fila sponsorship, Bjorn Borg’s son continues in his father’s footsteps.

The 1911-founded Italian company Fila rose to fame in the late 1970s and early 1980s as a result of Bjorn Borg’s accomplishments on and off the court.

Between 1974 and 1981, Borg won five Wimbledon titles and six consecutive French Open titles thanks to his lethal forehand and excellent all-court coverage. His flowing blonde hair and good looks made him one of the first tennis superstars. He was known for his calm demeanor on the court and mental toughness. At the age of 26, he gave up the sport in 1981.

This year, Fila, a company owned by South Korea, and Borg, who is currently 62 years old, decided to resume their 1975 partnership.

Leo will wear Fila shoes and apparel both on and off the court as part of the sponsorship agreement with his son, the company said in an email. Starting the following year, he will appear in Fila advertisements. Financial information was kept private.

According to Gene Yoon, global chairman of Fila, “we are thrilled to partner with Leo as we continue our commitment to the next generation of tennis players.” “We’re thrilled to help Leo as he aspires to make his own impact on the game as the newest member of the Fila family.”

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